Penny Juice

The Pennyjuice Gift Kit

Design Problem:
Hello Parents, would you like to have a good drink for your children and you to enjoy together? Something with organic ingredients and natural sugars? If that's the case, come pick yourself up the Pennyjuice Gift Kit, this bundle is filled with different flavors of the juice that "just makes cents!" This bundle was designed in mind for parents and children to enjoy whether on a sunny day, rainy day, birthday parties, or at the grandparents house. Think back to the time when you and your parents had a staple in your life, now recreate those moments with the juice that is fun for everyone. Nothing else sells family friendly like we do! It's affordable and visually appealing. Pick one up today or order online.

Design Solution:
The logo was meant to stick out and grab the consumers eye. Is it a penny or is it an orange? Plus I was looking to do something that could be unique to someones brand. The "1 cent" in the middle of juice was unique to me, and it was a choice I thought would make sense to the branding of the website. Like many kids products before, they will remember the logo of a good time in their childhood.

Audience:Parents of children ages 3-10

Packaging concept:The idea behind the packaging was simplicity. Let the juice itself be the color, and let it naturally stand out like other brands I have seen. Just like the Naked juices, it's known by one bottle. That was the concept I had in mind.

Design Process:
When I had started the assignment, I had a few ideas but nothing that stood out to me yet. It wasn't until I came up with having the "juice" part have a 1 instead of an "I" and just used the "c" after the one to make it a more like a one cent concept. I added some color but wasn't sure how well they worked together, until I got some advice from another designer, said the concept was great but the color needed some work. Prefferably not have 1c in black in the middle of the "juice" when the other letters are green. Overall I think my final design came out not quite the way I saw it, but it was better than I had originally thought.

Contact Information

Penny Juice of America
925 50th Ave Beltondorf, IA 52721
pennyjuice@botmail.com
Phone:563-386-1997
Fax:563-386-6206

Typography:

Momo Trust Display regular:
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Space Grotesk:
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz